Aitor Throup’s TheDSA

‘TheDSA’ is the new limited-edition collectable merch project based on Aitor Throup’s on-going drawing series ‘The Daily Sketchbook Archives’. TheDSA challenges the conventions of traditional logo branding with its unique numerical visual identity and is Throup’s first ever accessible, gender-neutral, ready-to-wear range of essential wardrobe pieces intended to be worn by everybody.