ISO The Viridi-Anne, Individual Sentiments, and Devoa have each been in the market as a brand for over 15 years.
Usually, collaborations are made by people who are completely different from each other to create a singular product(s).
What if, we treat each aspect of producing a collection - clothing design, textile design, and production management - akin to a band, where each designer is in charge of a different part? We imagine that if each part is handled by a different designer to produce a single product, the three personalities would blend together and a new brand would be created.
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